About the Digital Engagement Department:The Academy’s award-winning Digital Engagement department leverages a wide range of digital channels to connect with a core digital community of more than 3 million people around the world. Through audience-focused content strategy and execution, DE works to amplify the Academy’s mission and global initiatives; strengthen STEM pipelines; deepen audiences’ connection to science and nature; drive revenue and visitation; and guide the Academy’s digital future. Key Responsibilities:Create highly engaging Thriving California-focused digital content for Academy channels (e.g. Instagram, TikTok, Facebook, X, Instagram, YouTube, etc.), with a particular emphasis on vertical video Manage the California Creators for Nature influencer program (with support from the Director of Digital Engagement), liaising directly with cohort members to plan and support cohort content-creation, activities, and networking. Liaise with the Thriving California Directors and other members of the TCA team to stay informed on all relevant initiative developments and to communicate DE progress and updates as neededPlan virtual, hybrid, and in-person events to support the growth and vibrancy of the California Creators for Nature program and community Identify unique and compelling ways to showcase the diversity of people driving work related to Thriving California and Academy work Execute broader Academy content creation, livestream programming and support, and in-person activations in collaboration with DE colleagues Conduct digital-culture research to inform both DE and TCA efforts Track and maintain all metrics related to TCA digital work and share out as needed/requestedQualifications:Experience and/or Education:2 years experience representing a program, publication, or brand on social media B.A. in Communications, English, Marketing, Creative Writing, Liberal Arts or related area of study AND experience in communications, writing, digital engagement, social media; OR comparable combination.Skills and Abilities: Proficiency in all primary social media platforms, e.g. Instagram, TikTok, Facebook, X, LinkedIn, YouTube. Additional proficiency in expanded platforms (e.g. Twitch, Discord, etc.) is idealStrong writer with excellent radar for appropriate voice and toneWell organized, able to drive work to deadline and execute on multiple projects/priorities simultaneously Experience with video-editing, livestreams, digital-asset creation, & related tools is strongly preferred Background in or passion for California biodiversity is strongly preferred Project-management experience is strongly preferredPhysical Environment:To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.Ability to perform repetitive motions 60% of the timeAbility to stay organized and focused in high-stimuli environmentsThis position is hybrid in California for the time being, however the candidate must be able to work physically at the Academy 3 days/week and in accordance with the latest health and safety guidelines.